Nebo Specialty Coffee Roastery: Where Jordanian Heritage Meets Every Cup

When you hold a cup of coffee from Nebo Specialty Coffee Roastery, you’re holding more than a warm drink – you’re holding a story. A story of place, culture, and the quiet ritual of taking a moment for yourself in the middle of a busy day.

Nebo was created for people who believe coffee should be crafted, not rushed. From carefully selected beans to our modern roasting style and thoughtful visual identity, everything is designed to reflect who we are and where we come from.

The Story Behind the Nebo Bird

The first thing many people notice about Nebo is the logo: a graceful bird drawn in simple lines, filled with warm, mosaic-like pieces of color.

This bird is inspired by طائر الشنار (the chukar partridge) – a bird deeply rooted in our landscape and local culture. Look closely and you’ll see that the body of the bird is shaped from the Arabic letter “ن”, connecting the brand to its Arabic name and to the language of its home.

The mosaic pattern inside the bird reflects the textures and colors of traditional art and architecture – stone, earth, and olive tones that feel familiar to anyone who knows this region. Together, the bird, the letter, and the mosaic are not just a logo; they are a visual signature that says Nebo is proudly local, yet confidently modern.

A Palette Brewed from Nature

Nebo’s color palette is inspired by the tones you find both in nature and in a freshly brewed cup of coffee: deep bluish charcoal, warm browns, creamy neutrals, and soft greens.

These colors appear across every touchpoint:

• On our cups, which accompany your daily espresso or slow-brewed pour-over.

• On our packaging, where each bag becomes a small piece of the larger Nebo mosaic.

• On aprons, menus, stationery, and bags, tying the entire experience together from the first glance to the last sip.

The result is a brand that feels calm, warm, and instantly recognizable whether you see Nebo on a shelf, in a café, or on your kitchen counter at home.

Designed for the Specialty Coffee Experience

Specialty coffee is all about paying attention – to origin, to roast, to brewing, and to the people who enjoy it. Nebo’s brand and packaging were built with that same philosophy.

Our coffee bags are clean and minimal, with space for clear information about origin, notes, and roast profile. The bird and mosaic details remind you that this isn’t just another generic coffee – it’s a carefully crafted product with a story.

We also offer drip coffee options to make it easy to enjoy quality coffee wherever you are: at work, while traveling, or on a quick break. Every format is designed to keep the Nebo experience consistent – simple, beautiful, and considered.

From typography to layout, the visual system is modern yet warm. It mirrors what we try to achieve in every roast: precision and consistency, balanced with humanity and hospitality.

Let’s Talk About Coffee

At Nebo, coffee is an invitation to slow down and connect. That’s why you’ll often see the phrase “Let’s Talk About Coffee” on our materials and apparel.

We want Nebo to be the kind of roastery where you feel comfortable asking questions and exploring your taste:

• What’s the difference between these two origins?

• How should I brew this coffee at home?

• Which roast matches my taste best?

Whether you like bright and fruity cups or deep, chocolatey comfort coffees, our team is here to guide you, share recommendations, and help you discover something new.

Building a Community Around Good Coffee

As Nebo continues to grow, our mission remains simple:
to build a community around good coffee, meaningful design, and shared moments.

We’re constantly exploring new roasts, new origins, and new ways to bring our bird and mosaic into your daily life – from limited releases and collaborations to future experiences in cafés, events, and beyond.

Whether you consider yourself a coffee geek, a curious beginner, or simply someone who enjoys the calm of a warm cup in your hands, Nebo is here to offer an experience that is honest, crafted, and deeply connected to its roots.

Let’s talk about coffee.